Two Different and Exciting Campaigns

RACT Journeys Magazine

Imagine a day out in the picturesque Tamar Valley with a mother and daughter in a Toyota Corolla. Versatile, able and safe.

A woman selling apples at an outdoor market stall, talking to a woman customer holding an apple, with crates of apples and bottles of cider on the table, and a chalkboard sign with prices.
A white compact car parked on a grassy area near apple trees with three women standing beside the car, one looking into the trunk and two talking, in a rural orchard setting under a cloudy sky.
A white hatchback car parked on grass near a river, with the trunk open filled with picnic baskets and towels. Two women sit at a picnic table by the river, chatting and enjoying drinks, with trees and cloudy sky in the background.

Iconic Tamar Valley … a picnic by the river, some apples and cider in a vintage shed, then a coffee back in town, with subtle RACT branding in the background.

A white Toyota hatchback car parked on a city street sidewalk outside a black building next to a colorful painted barrier, with two women standing in front of the building having a conversation, one holding a phone, and a signboard advertising bread and butter in front of them.
White Toyota car stopped on a bridge with a suspension design, overlooking a background of trees and power lines under a bright blue sky.

“Complete the Dream” at Tasbuilt Homes

Commissioned to promote Tasbuilt Homes and Tasmania as a destination, Dave Groves Photography toured a Mazda around the state, capturing the vehicle in amazing and often unique locations.

A marina with boats docked on the water, a car with a promotional sticker in the foreground, and buildings in the background.
White Mazda car with advertising decals parked on a grassy area in front of a lighthouse and coastal buildings.
A white Mazda hatchback with branding for Tasbuilt Homes parked on a grassy area near a river, with an old stone bridge and foggy weather in the background.

A substantial prize, the car created significant interest on tour among locals and tourists. From Ross to Hobart and to Stanley on the North West Coast, the professionally crafted location inspired imagery, was a perfect blend to this successful campaign.

A white sedan car with promotional decals parked on a street in front of a historic brick building, trees, and a cloudy sky.
A white car with advertising decals parked on a roadside with a green grassy field behind and a coastal town with hills and water in the background.