Images that market your business
Why professional photography matters
What happens when a potential customer or future client arrives at your website, or first point of contact? Is the first thing they see a photo that sticks in their mind as something beautiful, clever and well crafted?
It should be. No excuses. If the first thing that they see is something quickly cobbled together by someone with a camera phone, then what are you telling people about you and your business? Is OK good enough? Everyone else’s looks the same, so what’s the problem?
In an ever competitive marketplace, showcasing your brand in a manner that is truly reflective of your achievements is crucial to long term success.
It’s not enough to have the latest phone camera and hope to grab a few shots for your marketing campaign. I know it would be great if it worked like that, but a true photographer is a profession just like any other and requires years of dedication and commitment. Many buy the latest camera and overnight they are photographers. I’ve seen them come and go over the years, because the commitment just isn’t there.
I remember looking back at the ten year mark thinking ,” I reckon I am a professional now”, although the journey to be my best continues to grow on every assignment.
Of course proper equipment is important, although there is so much more, especially in the commercial sector of photography where your image matters. It is where you have to deliver to your customers and clients, where you need to show your best.
My professional commercial photography is not an accident. It’s not about firing off a volley of shots and hoping to capture one that will work. It’s about visualising the end shot, then working back to the beginning to come up with a plan to make that shot happen. It’s a calculated process. It’s how I work as a seasoned professional.
Collaboration is important, because you know your business better than anyone. It’s my job to fill in the blanks and now in my 18th year of creating these images, I am confident with my approach and proven track record that we can make every image special and successful for your marketing campaigns.
Reach out for an obligation free consultation. I’m excited to hear your story.